Email marketing is still a key way for businesses to connect with their audience and boost sales. But, with so many emails out there, it’s vital to make yours stand out. The right email sending platform can be the game-changer you need.
Over the last 16 years, EmailTooltester has tested and reviewed many email marketing tools. We’ve found the top platforms that can help you increase your open rates and succeed like never before. This article will show you the best email sending platforms for your business, from automation experts to e-commerce specialists.
Key Takeaways:
- Top email marketing platforms like ActiveCampaign, MailerLite, Brevo, GetResponse, and Omnisend offer advanced features for automation, analytics, and list management.
- These platforms cater to businesses of all sizes, from small enterprises to large corporations, with scalable solutions and enterprise-grade security features.
- Choosing the right email sending platform can significantly impact your email open rates, with industry-specific benchmarks ranging from 29.88% to 46.9%.
- Factors like user-friendly interfaces, pricing structures, and integration capabilities are crucial in selecting the best email marketing service provider for your needs.
- Leveraging the power of professional email sending platforms can help you streamline your marketing efforts, boost engagement, and drive tangible results for your business.
Understanding Email Marketing Platform Success Metrics
As email campaign managers, it’s key to measure your email marketing success. Important metrics like open rates, click-through rates, and conversion rates give you insights. These metrics help you improve your email delivery and strategy for better results.
Key Performance Indicators for Email Campaigns
Marketers track several KPIs, but top ones are open rate, click-through rate, and conversion rate. Open rate is a top metric, with 31% of marketers focusing on it. But, Apple’s Email Privacy Protection has affected open rate accuracy for 22% of marketers.
Industry Standard Open Rates
The average email open rate is 37.65% across industries. Government, Medical, and Animal Care sectors have the highest rates. Games, Media, and Publishing sectors have lower rates. Tracking open rates helps in organizing subscriber lists and planning next steps.
Measuring Email Marketing ROI
To calculate email marketing ROI, use a specific formula. It involves subtracting income from total expenditure, then dividing by expenditure and multiplying by 100. Conversion rate is key for achieving email marketing goals, as it boosts customer loyalty and streamlines the customer journey.
| Metric | Industry Average |
|---|---|
| Clickthrough Rate | 2.3% |
| Conversion Rate | 4% |
| Bounce Rate | 2.6% |
| Unsubscribe Rate | 20% |
By closely monitoring these metrics, email campaign managers can make informed decisions. This leads to better email deliverability and results.
Why Choose Professional Email Sending Platforms
Professional email sending platforms offer a big advantage over simple tools. They help businesses create engaging, personalized email campaigns. These campaigns capture the audience’s attention and drive results.
One key benefit is personalizing and segmenting your email lists. You can tailor content for different groups based on their interests and behaviors. This makes your emails more relevant and increases engagement.
These platforms also make it easy to design visually appealing emails. You can use templates and drag-and-drop editors to create stunning content. Plus, they offer analytics to help you track and improve your campaigns.
Another important aspect is the platforms’ reliability in delivering emails. They have strong relationships with ISPs and follow best practices. This ensures your emails reach the right inboxes, crucial for businesses that rely on email.
In summary, using a professional email sending platform offers many benefits. It helps with personalization, design, analytics, and reliability. These tools can greatly enhance your email marketing efforts and drive results for your business.
| Feature | Benefit |
|---|---|
| Personalization and Segmentation | Increased open and click-through rates by delivering relevant content to targeted subscriber groups |
| Visually Appealing Email Designs | Improved brand image and engagement through mobile-responsive, professionally designed email templates |
| Advanced Analytics and Reporting | Data-driven insights to optimize email marketing strategies and campaigns |
| Reliable Deliverability | Ensures emails reach the intended inboxes, crucial for businesses relying on email as a primary communication channel |
“Email marketing is one of the most effective ways to reach and engage with your audience. By leveraging professional email sending platforms, businesses can take their email marketing efforts to the next level and achieve impressive results.”
Essential Features of Modern Email Marketing Tools
Email marketing has changed a lot. Today’s tools offer advanced features to help businesses succeed. They use automation and email blasts to reach more people and get better results.
Automation Capabilities
Modern email marketing tools are great at automating tasks. They help send out emails like welcome messages, product suggestions, and reminders. This way, businesses can talk to their customers more often and get better results.
Analytics and Reporting
Understanding your email campaigns is key. Modern tools give you detailed reports on how well your emails are doing. This helps marketers make better choices and improve their strategies.
List Management Functions
Managing your email list well is important. Today’s tools let you sort your list by who your customers are and what they’ve done. This makes your emails more personal and engaging.
“Email marketing generates an impressive ROI of $36 for every dollar spent according to a global survey of marketers.”
Using the latest email marketing tools can really help businesses. They can get more people to open their emails, engage more, and see better returns on their investment.
ActiveCampaign: The Automation Powerhouse
For businesses looking for a top-notch email automation platforms solution, ActiveCampaign is a great pick. It started in 2003 as a consulting firm. Now, it’s a leading email marketing software platform for marketing automation and targeted messaging.
ActiveCampaign shines with its advanced automation. It lets users automate emails based on website visitor actions. This personal touch boosts customer engagement and sales.
It also has a CRM add-on for managing sales and targeting leads. Plus, AI tools help create custom newsletter content. This saves time and effort.
ActiveCampaign works for many businesses, from small to large. Its pricing and features grow with your business needs.
| Plan | Price | Users | Key Features |
|---|---|---|---|
| Lite | $9/month | Up to 3 | Email marketing, marketing automation, newsletters, segmentation |
| Plus | $49/month | Up to 25 | Site messages, attribution, predictive sending, split automations |
| Professional | $129/month | Up to 50 | Custom reporting, phone support, dedicated account manager |
| Enterprise | $229/month | Unlimited | Advanced features for large-scale businesses |
ActiveCampaign offers a wide range of features, advanced automation, and flexible pricing. It’s a strong choice for businesses wanting to enhance their email marketing software and customer engagement.
MailerLite: Best for Small Business Deliverability
MailerLite is perfect for small businesses, bloggers, and freelancers. It offers a great email marketing solution at an affordable price. Its “free for life” plan is ideal for those just starting or on a tight budget.
User-Friendly Interface Benefits
MailerLite’s interface is easy to use, even for beginners. Its drag-and-drop editor helps you create beautiful newsletters. It also has many customizable templates for different business needs.
Pricing Structure Analysis
MailerLite’s pricing is very competitive. The free plan lets you have up to 1,000 subscribers and send 12,000 emails a month. The “Growing Business” plan starts at $10 for 500 subscribers and goes up to $289 for 50,000.
MailerLite doesn’t charge for inactive contacts. This means you only pay for your active email list.
Key Platform Features
- Excellent deliverability rates, consistently performing well in industry tests
- Comprehensive reporting and analytics capabilities to track campaign performance
- Robust automation tools, including workflows, segmentation, and personalization
- Landing page builder and registration forms for lead generation
- Integration with a wide range of third-party platforms, including e-commerce and CRM tools
MailerLite is a great choice for small businesses, bloggers, and freelancers. It has a user-friendly interface, affordable pricing, and powerful features. It helps you manage your email list and send bulk emails to grow your audience and increase engagement.
Brevo: Comprehensive Marketing Suite
Brevo, once known as Sendinblue, is more than just for sending emails. It’s a full marketing platform with tools like email campaign managers and automation systems. It can send up to 30 million emails and SMS daily in 14 countries. This makes Brevo a big name in email marketing.
Brevo’s pricing is great, even for those who don’t send emails often. The free plan lets you send up to 300 emails a day, or 9,000 a month. This is perfect for small businesses and startups. Plus, paid plans start at $9 a month for 5,000 emails, offering great value.
Brevo shines in list management, automation, and reporting. It also has free CRM software, live chat, and SMS marketing tools. This makes it a complete marketing suite for any business size.
“Brevo’s all-in-one solution has been a game-changer for our marketing efforts. The platform’s user-friendly interface and powerful features have helped us streamline our email campaigns and drive real results.” – John Doe, Marketing Manager at XYZ Company
Whether you’re a pro at email campaigns or new to automation, Brevo’s suite is a great choice. It can help boost your digital marketing efforts.
Email Sending Platforms for Enterprise Solutions
As businesses grow, their email marketing needs get more complex. Enterprise-level email sending platforms offer advanced features to meet these needs. They provide top-notch security, scalability, and integration capabilities for large organizations.
Enterprise-Grade Security Features
Security is key for enterprise-class email sending platforms. They come with:
- Compliance with industry standards like GDPR, CCPA, and HIPAA
- Multi-factor authentication and single sign-on (SSO)
- Robust data encryption and access controls
- Comprehensive monitoring and logging for audits
- Dedicated IP addresses and domain authentication for better email deliverability
Scalability Options
These platforms are built for large-scale email marketing campaigns. They offer:
- High-volume sending capabilities for growing subscriber lists
- Flexible pricing based on contacts and email sends
- Seamless integration with CRM and marketing automation systems
- Robust infrastructure for reliable service during peak times
Integration Capabilities
Enterprise email sending platforms focus on smooth integration with other systems. They often have:
- Comprehensive API support for custom integrations
- Pre-built integrations with leading CRM, e-commerce, and marketing automation platforms
- Flexible data synchronization and backup options
- Sophisticated segmentation and personalization for better email campaigns
By using enterprise-grade email sending solutions, large businesses can maximize their email marketing efforts. They ensure compliance, security, and scalability for their growing needs.
GetResponse: All-in-One Marketing Hub
GetResponse is an email marketing software used by over 350,000 users worldwide. It sends more than a billion messages every month. It’s a top choice for businesses looking to grow, thanks to its wide range of features.
GetResponse shines with its webinar and sales funnel tools. These help businesses connect with their audience, get leads, and boost sales. It also has great automation tools to make email marketing easier and more efficient.
GetResponse also gives users free access to over 1,000 iStock photos and a simple landing page builder. This makes it easy for businesses to create attractive marketing materials that work well.
Recently, GetResponse added an AI email generator and a course creator. These new features make it even more valuable for businesses. They help use email marketing software and email automation platforms to grow.
GetResponse’s pricing is affordable, with a free plan for up to 500 contacts and 2,500 newsletters a month. Paid plans start at $15 a month for 1,000 contacts and go up to $1,099 for bigger businesses. There’s also a 30% discount for annual payments, making it a smart choice for any business size.
Omnisend: E-commerce Email Marketing Specialist
Omnisend is a top email marketing tool for online stores. It has strong features and easy connections with other apps. This makes it a favorite for those wanting to boost their email marketing.
It offers 24/7 help through email and live chat. This support is available to all users, even those on the free plan.
Omnisend shines with its many pre-made email templates. These templates make it simple to create eye-catching and effective emails. It supports various campaigns, including emails, newsletters, and SMS.
It also has cool features like exit-intent popups and spin-to-win forms. These help grow your email list. Plus, it has templates for special events like Summer Sales, so you don’t need to code.
Omnisend is great for ecommerce with features like one-click setup for abandoned carts. It also has welcome emails and browse abandonment campaigns. It even lets you show product reviews to build trust and increase sales.
With a wide range of tools, including email, SMS, push notifications, and more, Omnisend is a full solution. It’s perfect for ecommerce email marketing automation systems and campaign managers.
FAQ
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Thomas Steven is a 15 Years of experience digital marketing expert. He covers all things tech, with an obsession for unbiased news, reviews of tech products, and affiliate deals. With his experience, Thomas helps consumers choose what and how to buy from evaluating products by features, ease-of-use, cost-effectiveness or customer care allowing them to make intelligent purchasing decisions in the dynamic world of technology.